PRESS RELEASE #1

Sassy Foot Fashion Unveils Its Licensed WVU Retro & Skimpy Collegiate Swimwear Collection for Bold Mountaineer Fans.

Morgantown, WV — December 19, 2025 — Sassy Foot Fashion, a rising collegiate streetwear and lifestyle brand, is proud to announce the launch of its licenced WVU Retro & Skimpy Collegiate Swimwear Collection—a daring, fashion-forward line designed for bold Mountaineer fans who want to represent with confidence, pride, and style.

Blending the nostalgic aesthetics of classic WVU heritage with modern, minimal, body-flattering cuts, this new swimwear capsule brings a fresh and elevated look to collegiate fashion. It’s the first launch of its kind among WVU-licensed apparel, offering a retro, sporty, and luxury-inspired swim line that speaks to today’s generation of fans and students.

A Bold New Chapter in Collegiate Fashion

The collection includes:

  • Retro WVU one-piece suits with classic striping and throwback fonts.

  • Skimpy high-cut bikinis in blue and gold.

  • Minimalist string styles for a confident, fashion-first silhouette.

  • Vintage-inspired graphics channeling old-school Mountaineer energy.

  • Game-day beach & pool accessories (coming Spring/Summer 2026).

Every piece is designed for fans who want modern collegiate swimwear that feels chic, sporty, and unapologetically confident.

“We wanted to create WVU swimwear that reflects today’s fashion trends while celebrating Mountaineer pride. The retro aesthetic and bold silhouettes speak to fans who want something fresh—and something that actually looks good,” said the brand’s founder.

For Students, Alumni & Fans Nationwide

The WVU Retro & Skimpy Swimwear Collection is made for:

  • Spring break.

  • Summer tailgates.

  • Lake days.

  • Festivals.

  • Beach vacations.

  • Pool parties.

  • Alumni trips or reunions.

  • WVU fans living in warm-weather cities.

This line brings West Virginia spirit into warmer seasons and lifestyle moments far beyond traditional gameday attire.

Designed With Intention

The retro inspiration comes from:

  • Classic WVU athletic typography

  • Vintage 1980s–1990s team color palettes

  • Old-school varsity aesthetics

  • Sporty cuts popular in today’s fashion culture

The skimpy silhouettes reflect the ongoing global trend of bold swimwear fits seen in Los Angeles, Miami, and European resort wear.

Limited Release — Spring/Summer 2026

The capsule will debut in limited quantities with preorders opening ahead of the official Spring/Summer 2026 release.

Fans can expect rotating micro-drops throughout the season, as well as:

  • Former athlete collaboration pieces.

  • Alumni-themed heritage swim releases.

  • Special-edition rivalry swim capsules.


About Sassy Foot Fashion

Sassy Foot Fashion is a collegiate lifestyle and streetwear brand creating bold, modern, fashion-forward apparel for fans, students, and alumni. With licensed WVU apparel and upcoming releases across additional universities, the brand blends premium design with school pride in fresh, unexpected ways.


Media Contact

press@sassyfootfashion.com
Instagram: @SassyFootFashion
TikTok: @SassyFootFashion