Press Releases

Sassy Foot Fashion Announces Exclusive Apparel Partnerships Celebrating Mountaineer Legends Don Nehlen, Major Harris, and Maurice Robinson
The officially licensed collegiate lifestyle brand honors WVU history through premium collections inspired by legendary Mountaineers. Morgantown, WV — June 18, 2026 — Sassy Foot Fashion today announced new apparel partnerships with three legendary figures in college sports: Don Nehlen, Major Harris, and Maurice Robinson. The collaborations bring together respected alumni athletes and coaches whose careers helped shape generations of college sports fans. Through these partnerships, Sassy Foot Fashion will work with each alumni athlete on limited-edition apparel, storytelling campaigns, and fan-focused initiatives that celebrate the culture and legacy of... Read more...
Sassy Foot Fashion Unveils Officially Licensed WVU Retro Swimwear Collection for Bold Mountaineer Fans
The new collegiate lifestyle collection blends West Virginia pride, vintage-inspired design, and fashion-forward confidence. Morgantown, WV — May 1, 2026 — Sassy Foot Fashion, a rising collegiate streetwear and lifestyle brand, is proud to announce the launch of its licenced WVU Retro & Skimpy Collegiate Swimwear Collection—a daring, fashion-forward line designed for bold Mountaineer fans who want to represent with confidence, pride, and style. Blending the nostalgic aesthetics of classic WVU heritage with modern, minimal, body-flattering cuts, this new swimwear capsule brings a fresh and elevated look to collegiate fashion.... Read more...
Sassy Foot Fashion Launches Nationally as a New Era of Collegiate Lifestyle Streetwear
Officially Licensed Collegiate Apparel Brand Blends University Pride, Fashion, and Alumni Culture Into a New Lifestyle Movement Morgantown, WV – December 25, 2025 – Sassy Foot Fashion officially launches nationwide as a trendsetting collegiate streetwear brand, redefining traditional fan apparel with bold silhouettes, elevated design, and fashion-forward details. Designed for women and fans who want more than standard game-day gear, the brand blends campus culture with modern street style. Sassy Foot Fashion aims to revolutionize collegiate apparel by merging the energy and pride of university fandom with contemporary fashion trends.... Read more...
A New Movement in Collegiate Fashion Emerges: Redefining Fan Gear for the Modern Woman
Sassy Foot Fashion transforms traditional university apparel into bold, fashion-forward collegiate lifestyle designs. Morgantown, WV – February 15, 2025 –Sassy Foot Fashion, an emerging contemporary apparel brand, is introducing a new generation of collegiate-inspired designs created for women who want more than traditional game-day merchandise. This next wave of collegiate apparel merges licensed sports heritage with contemporary fashion, offering bold, limited-edition pieces that move seamlessly from campus to street. For decades, collegiate merchandise has largely focused on traditional silhouettes and standard fanwear. Sassy Foot Fashion aims to shift that narrative... Read more...