Want More Visibility?

Businesses that are approved for participation in the Sassy Foot Fashion Business Directory may have the opportunity to expand their presence through additional promotional services offered by Sassy Foot Fashion.

Approval for the free directory does not automatically guarantee eligibility for every promotional opportunity. Sassy Foot Fashion may determine eligibility based on the business, category, location, audience relevance, Game Day connection, community involvement, brand alignment, availability and the specific promotional opportunity.

Opportunities Available to Approved Businesses May Include:

Featured Business

Approved businesses may have the opportunity to purchase enhanced placement and increased visibility within the Sassy Foot Fashion Business Directory.

Business Spotlight

Approved businesses may have the opportunity to be featured in a dedicated Sassy Foot Fashion Business Spotlight highlighting their business, story, products, services and connection to the community.

Game Day Business Spotlight — Before the Game

Approved businesses may have the opportunity to promote their business as a destination for fans before the game, including restaurants, coffee shops, retail stores, services, attractions and other Game Day experiences.

Game Day Business Spotlight — After the Game

Approved businesses may have the opportunity to promote places for fans to eat, drink, shop, visit or experience after the game.

Game Day Weekend — Things To Do Business Spotlight

Approved businesses may have the opportunity to be featured as part of Game Day Weekend activities and experiences for fans, alumni and visitors.

Game Day Offer & Discount

Approved businesses may have the opportunity to promote special offers, discounts or experiences designed for University fans, alumni and visitors.

Featured Game Day Business

Approved businesses may have the opportunity to receive enhanced promotional visibility within the Sassy Foot Fashion Game Day Experience Guide.

Sponsored Content

Approved businesses may have the opportunity to partner with Sassy Foot Fashion on eligible sponsored editorial, promotional or branded content.

Social Media Promotion

Approved businesses may have the opportunity to purchase promotional exposure through eligible Sassy Foot Fashion social media channels.

Alumni-Owned Business Directory

Qualifying alumni-owned businesses may have the opportunity to receive additional identification or placement within eligible alumni-owned business sections of the platform.

National Brand Partner

Qualifying businesses and brands may have the opportunity to explore broader promotional campaigns and national partnership opportunities with Sassy Foot Fashion.

Seasonal Partnerships

Approved businesses may have the opportunity to participate in larger Game Day, collegiate, alumni, lifestyle, community or seasonal promotional campaigns.

All additional promotional services are optional and may have separate fees.

Businesses are not required to purchase a promotional service to maintain an approved free directory listing.

Approval & Participation

Submitting a business for the Free Business Starter Package does not guarantee acceptance into the directory.

All businesses are subject to review and approval by Sassy Foot Fashion. Sassy Foot Fashion reserves the right to approve, decline, remove, categorize or determine the placement of a business based on its directory guidelines, platform mission and applicable program requirements.

Businesses approved for the directory may also be considered for additional promotional, editorial, advertising, sponsorship and partnership opportunities. Approval for the free directory does not guarantee approval for paid promotional opportunities.

Participation in any promotional opportunity does not create or imply an affiliation, endorsement, sponsorship or partnership with West Virginia University, the WVU Alumni Association or any other university unless specifically stated.

Free Today. Build Your Presence for Tomorrow.

The goal isn't simply to create another business directory.

We're building a University-focused lifestyle discovery platform where businesses, fans, alumni, creators and experiences can connect.

Your free listing is the starting point.

Approved businesses will have opportunities to build beyond their free listing through additional Sassy Foot Fashion promotional, advertising, spotlight, Game Day and partnership programs as the platform grows.

There is no requirement to purchase these services, and your approved free directory listing remains separate from paid promotional opportunities.

PRICING DISCLAIMER

Promotional opportunities currently offered at $15 are introductory rates available while Sassy Foot Fashion builds toward 5,000 followers. Pricing is subject to change and may be updated or adjusted at any time.

Reaching 5,000 followers does not guarantee that pricing will immediately change. Sassy Foot Fashion will determine future pricing based on audience growth, participation, platform development and the scope of each promotional opportunity.

Free participation opportunities are not affected by this introductory pricing. Eligibility for paid promotional opportunities is limited to businesses approved by Sassy Foot Fashion for the applicable program or service.