Press Release

Sassy Foot Fashion Announces Apparel Partnership with WVU Legends Don Nehlen, Major Harris, and Maurice Robinson.

WVU Collection by Sassy Foot Fashion

Show your Mountaineer pride with our exclusive West Virginia University apparel collection. From game day essentials to everyday wear, we've got everything you need to represent the blue and gold in style.
WVU Men's Collection WVU Women's Collection
WVU Fashion by Sassy Foot Fashion

We're here, Mountaineer Nation!

Looking for something fresh? We've got you.

From elevated game-day staples to bold, fashion-forward designs, Sassy Foot Fashion brings a new wave of licensed WVU apparel made to stand out—on campus, on the road, and everywhere your Mountaineer pride takes you.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.
Collegiate Fashion Brand - Made for Campus Women & Fans - From class to tailgate to everyday wear.

Bestseller

The Swimwear You’ve Been Waiting For!

Our signature bestseller blends bold school spirit with a flattering, fashion-forward fit. Made to highlight your curves, spark compliments, and carry Mountaineer pride into every summer moment.

PRE-ORDER NOW - BEFORE IT SELLS OUT!
Only 300 sets available per colorway. Limited release — secure yours before they sell out. Exclusive Release
Only 300 sets available per colorway. Limited release — secure yours before they sell out. Exclusive Release
Only 300 sets available per colorway. Limited release — secure yours before they sell out. Exclusive Release
Only 300 sets available per colorway. Limited release — secure yours before they sell out. Exclusive Release
Only 300 sets available per colorway. Limited release — secure yours before they sell out. Exclusive Release
Only 300 sets available per colorway. Limited release — secure yours before they sell out. Exclusive Release
Only 300 sets available per colorway. Limited release — secure yours before they sell out. Exclusive Release
Only 300 sets available per colorway. Limited release — secure yours before they sell out. Exclusive Release
Only 300 sets available per colorway. Limited release — secure yours before they sell out. Exclusive Release
Only 300 sets available per colorway. Limited release — secure yours before they sell out. Exclusive Release
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Press Release

Sassy Foot Fashion Unveils Its Licensed WVU Retro & Skimpy Collegiate Swimwear Collection for Bold Mountaineer Fans

Show your Mountaineer pride like never before with exclusive retro-inspired designs
PRE-ORDER NOW - BEFORE IT SELLS OUT!

Explore the Collection in Motion

Explore our collection of videos
BUY NOW PAY LATER • FREE SHIPPING • LIMITED DROPS Exclusive Release
BUY NOW PAY LATER • FREE SHIPPING • LIMITED DROPS Exclusive Release
BUY NOW PAY LATER • FREE SHIPPING • LIMITED DROPS Exclusive Release
BUY NOW PAY LATER • FREE SHIPPING • LIMITED DROPS Exclusive Release
BUY NOW PAY LATER • FREE SHIPPING • LIMITED DROPS Exclusive Release
BUY NOW PAY LATER • FREE SHIPPING • LIMITED DROPS Exclusive Release
BUY NOW PAY LATER • FREE SHIPPING • LIMITED DROPS Exclusive Release
BUY NOW PAY LATER • FREE SHIPPING • LIMITED DROPS Exclusive Release
BUY NOW PAY LATER • FREE SHIPPING • LIMITED DROPS Exclusive Release
BUY NOW PAY LATER • FREE SHIPPING • LIMITED DROPS Exclusive Release
Officially Licensed Apparel

WVU Collegiate Hoodies & Long Sleeve Tees

Hoodies & Long Sleeve Tees Launching July 15, 2026 — Limited Drop

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Pre-Order Now
Exclusive Preorder

WVU Gold & Blue Swimwear Collection

Show your Mountaineer pride at the pool or beach with our exclusive collegiate swimwear

Launching September 01, 2026
Pre-Order Now Before We Sell Out!

The Campus Edit - Curated University Collections by Sassy Foot Fashion
Shop The WVU Women’s Collection Shop The WVU Men’s Collection The Curated Retail Collection Shop Sassy Foot Fashion Watch On Sassy TV Press Releases / Contact Us