Your Business Has a Story. Let Us Help Tell It.

Go beyond your business name, logo, and address. Introduce the people, passion, purpose, and story behind your brand.

The Business Spotlight — Tell Your Story is designed to give businesses an opportunity to introduce themselves to the Sassy Foot Fashion community through a dedicated business feature.

Whether you're a local business, alumni-owned business, entrepreneur, retailer, restaurant, service provider, creator-led company, or national brand, this is your opportunity to tell people what makes your business unique.

What Is Business Spotlight?

Business Spotlight is more than a directory listing.

A directory tells people where you are and what you do.

A Business Spotlight helps tell them who you are and why your business matters.

Your feature can introduce:

• Your business
• Your founder
• Your story
• Your mission
• Your products or services
• Your community
• Your connection to collegiate culture
• Your connection to WVU or alumni, when applicable
• What makes your business different
• Where customers can find you

Tell Your Story

Every business has a beginning.

Maybe you started with an idea.

Maybe it was a family business.

Maybe you turned a passion into a career.

Maybe you saw a need in your community.

Maybe you built something from the ground up.

This is your opportunity to tell that story.

Your Business Spotlight May Include

🏢 Business Introduction

Tell visitors who you are and what your business offers.

👤 Founder or Owner Story

Introduce the people behind the business.

📖 Your Business Story

Share how and why your business began.

💡 What Makes You Different

Explain what separates your business from others.

❤️ Your Mission

Tell people what your business stands for.

🎓 Collegiate Connection

Share an applicable WVU, alumni, college, sports, or community connection.

📸 Business Images

Showcase approved photos, products, locations, team members, or experiences.

🌐 Online Presence

Connect visitors to your:

• Website
• Social media
• Online store
• Booking page
• Other approved destinations

Who Is This For?

Business Spotlight is designed for businesses of all types.

Restaurants & Food

Restaurants, cafés, bakeries, coffee shops and specialty food businesses.

Fashion & Retail

Boutiques, apparel, footwear, accessories and specialty retailers.

Beauty & Lifestyle

Salons, spas, wellness, beauty and lifestyle businesses.

Hospitality

Hotels, travel businesses and guest experiences.

Professional Services

Agencies, consultants, financial services and other professional businesses.

Entertainment

Events, attractions, venues and entertainment businesses.

Alumni-Owned Businesses

Businesses founded or owned by alumni.

Entrepreneurs

Small businesses and emerging brands building something new.

National Brands

Brands outside the local market that want to introduce themselves to the Sassy Foot Fashion audience.

Why Tell Your Story?

People Connect With Stories

Customers don't just connect with products and services.

They connect with people, experiences and purpose.

Introduce Your Brand

Give potential customers more than a name and logo.

Build Awareness

Create another opportunity for people to discover your business.

Show What Makes You Different

Your story can help explain why your business deserves attention.

Become Part of the Community

Business Spotlight helps connect businesses with the broader Sassy Foot Fashion ecosystem of fans, alumni, creators, businesses and collegiate lifestyle.

Business Spotlight vs. Game Day Business Spotlight

Business Spotlight — Tell Your Story

Focuses on your business, your people and your story.

Your Business = Your Story

Game Day Business Spotlight

Focuses specifically on how your business fits into the game-day experience.

Your Business = Part of Game Day

A business may be eligible for both opportunities.

What Makes a Great Business Story?

You don't need a complicated story.

Tell us:

How did you get started?

Who founded the business?

What inspired you?

What do you offer?

Who do you serve?

What makes you different?

What does your business mean to your community?

What are you most proud of?

What's next for your business?

Your Business Is More Than a Business.

It's the people who built it.

The customers who support it.

The community around it.

The challenges you've overcome.

The products you've created.

The services you've provided.

The memories you've helped create.

That's your story.

And we want to help tell it.

Tell Your Story. Get Discovered. Become Part of the Ecosystem.

Sassy Foot Fashion is building a collegiate lifestyle ecosystem where officially licensed apparel, alumni, fans, creators, businesses, and game-day experiences come together on one national platform.

Business Spotlight gives your business a place within that story.

Get Your Business Spotlight

Tell Your Story. Showcase Your Business. Connect With Our Community.

Important Information

Business Spotlight — Tell Your Story is a visibility and promotional opportunity offered by Sassy Foot Fashion.

Participation does not constitute endorsement, sponsorship, employment, representation, or an exclusive partnership with Sassy Foot Fashion.

Placement does not guarantee customer visits, sales, leads, website traffic, social-media engagement, media coverage, or any specific business results.

All business information, images, links and submitted materials are subject to Sassy Foot Fashion review and approval.

Game Day Business Spotlight, Social Media Promotion, Featured Creator, Creator Spotlight, Featured Podcast, Podcast Spotlight, discounts, offers, collaborations, and other promotional opportunities are separate unless specifically included in the applicable offer.

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PRICING DISCLAIMER: Promotional opportunities currently offered at $15 are introductory rates available while Sassy Foot Fashion builds toward 5,000 followers. Pricing is subject to change and may be updated or adjusted at any time. Reaching 5,000 followers does not guarantee that pricing will immediately change; Sassy Foot Fashion will determine future pricing based on audience growth, participation, platform development, and the scope of each promotional opportunity. Free participation opportunities are not affected by this introductory pricing.